Export is an activity to increase the income of a country. Export activities are a trading company to remove the goods from the customs territory, sold or traded in the customs territory of other states.
Exports are in use by companies and smes to develop and improve competitiveness at the international level and can also introduce the culture and circumstances in the country of origin.
Of Indonesian agricultural commodities and farm goods is a great opportunity for earnings in the export. One is that in the oyster mushroom enjoy doing in the countries of asia and europe. In Asian countries the level of demand for oyster mushrooms as a food ingredient is very high and the current amount of oyster mushrooms are not yet sufficient demand in export markets are still very open so that the oyster mushroom business opportunities in Indonesia. So I have a plan to start a business of oyster mushrooms to meet the market demand is still not adequate and can be a big opportunity for business.
Exports are in use by companies and smes to develop and improve competitiveness at the international level and can also introduce the culture and circumstances in the country of origin.
Of Indonesian agricultural commodities and farm goods is a great opportunity for earnings in the export. One is that in the oyster mushroom enjoy doing in the countries of asia and europe. In Asian countries the level of demand for oyster mushrooms as a food ingredient is very high and the current amount of oyster mushrooms are not yet sufficient demand in export markets are still very open so that the oyster mushroom business opportunities in Indonesia. So I have a plan to start a business of oyster mushrooms to meet the market demand is still not adequate and can be a big opportunity for business.
1. SPESIFICATION OF PRODUCT
In the export business plan I select product "oyster mushrooms" as an export commodity and chose Singapore as the country of export destinations.
Developing a mushroom cultivation business consumption is never ending. Currently not just one or two types of mushrooms can you use as food or medicine. There have been many types of mushroom consumption that began to develop the people of Indonesia as a business opportunity. Such as oyster mushrooms, oyster mushrooms, straw mushrooms, lingzhi mushroom, champignon mushrooms, mushroom Hiratake, and shiitake mushrooms. When we talked last week about the cultivation of oyster mushrooms, oyster, straw and lingzhi.
Mushroom cultivation is relatively easy, quick harvest time, let alone land in Indonesia is also very available, because it has high economic value and needs to be developed. , The powerlessness of the national mushroom industry due to various things such as limited seed producers, the lack of standardization and quality assurance of seed, production technologies are not yet standardized, breeding a fungus that is less hygienic and simple post-harvest handling.
farmers lack capital, banks are not yet supported and complicated procedure, so that sellers dominated sales. Other causes of unavailability of the profile or commodity comprehensive information that can be exploited by mushroom business.
Mushroom cultivation is relatively easy, quick harvest time, let alone land in Indonesia is also very available, because it has high economic value and needs to be developed. , The powerlessness of the national mushroom industry due to various things such as limited seed producers, the lack of standardization and quality assurance of seed, production technologies are not yet standardized, breeding a fungus that is less hygienic and simple post-harvest handling.
farmers lack capital, banks are not yet supported and complicated procedure, so that sellers dominated sales. Other causes of unavailability of the profile or commodity comprehensive information that can be exploited by mushroom business.
Mushroom cultivation advantages:
•Can be started with very little capital, less than 1 million.
•Can be started with very little capital, less than 1 million.
•The market demand is still very high. Mushroom market needs in 2015 is estimated around 17 500 tons and is currently met only 13 825 tonnes per year.
•Businesses that can profit every day. With special management then we can harvest every day, fortunately every day.
•Business of the fastest behind the capital. Capital one baglog mushrooms, again only with the first harvest. Mushrooms can be harvested 3-4 times.
•Businesses that have a lot of derivative products. You do not need to worry about your product not sold in the market because you can sell in various forms of processed yeast products.
•Businesses that do not need special skills. That is, anyone in business knows the key fungal origin.
•According to data made BPS (Central Bureau of Statistics), public Indonesian vegetable consumption in 2002 was recorded at 30.8 kg / capita / year. World Health Organization (FAO) states that the amount of consumption of vegetables to meet the health standards are at 65 kg / capita / year. From both the data can be seen that the consumption of vegetables has not been half of the people of Indonesia FAO recommendations. This condition makes the mushroom business opportunities in the domestic consumption is still very wide open.
•The need for the consumption of mushrooms in the world also continued increases in proportion to population and income growth and changing food consumption patterns of the world's population. Consumer countries in the world's largest mushroom is the United States (U.S.), Canada, Germany, Japan, Hong Kong, Belgium, British, Dutch, and Italians. Average per capita consumption of mushrooms Canadians and European countries exceed 1.5 kg / capita / year. While the average consumption of the UK and the U.S. population each about 1 kg / capita / year and 0.5 kg / capita / year.
•As an illustration, in Bandung, a medium-scale caterers need at least 200 kg mushroom / week. If the city there is a minimum of 10 medium-scale catering like this
•The picture is just the needs of the market in the form of fresh mushrooms. Though the consumption of mushrooms is not only marketed in a fresh condition, but also can be further processed into refined products such as chips fast food mushrooms, shredded mushrooms, mushroom nuggets
• processed foods and other fungi. These products in addition to increasing the added value is also the expansion of marketing to attract more consumers.
•Business of the fastest behind the capital. Capital one baglog mushrooms, again only with the first harvest. Mushrooms can be harvested 3-4 times.
•Businesses that have a lot of derivative products. You do not need to worry about your product not sold in the market because you can sell in various forms of processed yeast products.
•Businesses that do not need special skills. That is, anyone in business knows the key fungal origin.
•According to data made BPS (Central Bureau of Statistics), public Indonesian vegetable consumption in 2002 was recorded at 30.8 kg / capita / year. World Health Organization (FAO) states that the amount of consumption of vegetables to meet the health standards are at 65 kg / capita / year. From both the data can be seen that the consumption of vegetables has not been half of the people of Indonesia FAO recommendations. This condition makes the mushroom business opportunities in the domestic consumption is still very wide open.
•The need for the consumption of mushrooms in the world also continued increases in proportion to population and income growth and changing food consumption patterns of the world's population. Consumer countries in the world's largest mushroom is the United States (U.S.), Canada, Germany, Japan, Hong Kong, Belgium, British, Dutch, and Italians. Average per capita consumption of mushrooms Canadians and European countries exceed 1.5 kg / capita / year. While the average consumption of the UK and the U.S. population each about 1 kg / capita / year and 0.5 kg / capita / year.
•As an illustration, in Bandung, a medium-scale caterers need at least 200 kg mushroom / week. If the city there is a minimum of 10 medium-scale catering like this
•The picture is just the needs of the market in the form of fresh mushrooms. Though the consumption of mushrooms is not only marketed in a fresh condition, but also can be further processed into refined products such as chips fast food mushrooms, shredded mushrooms, mushroom nuggets
• processed foods and other fungi. These products in addition to increasing the added value is also the expansion of marketing to attract more consumers.
a). DESCRIPTION PRODUCT
Oyster mushrooms (Pleurotus ostreatus) is a fungus food of the Basidiomycota and including Homobasidiomycetes class with the general features of the body white to cream-colored fruits and hood semicircular oyster shells similar to the central part of the oyster is still a bit cekung.Jamur relatives by Pleurotus eryngii and commonly known as King Oyster Mushroom.
Oyster mushroom fruiting bodies have stems that grow sideways (Latin: Pleurotus) and shaped like oyster (ostreatus) so that the oyster mushroom Pleurotus ostreatus have a binomial name. Part of the mushroom cap has changed color from black, gray, brown, to white, with an almost smooth surface, a diameter of 50-20 cm which brimmed hood smooth slightly grooved. In addition, oyster mushrooms also have a rod-shaped spores measuring 8-11 × 3-4 cm and white mycelia can grow quickly.
In the wild, oyster mushrooms can be found almost all year round in the cool mountain forest areas. Fruiting bodies are seen stacked on the surface of the already decaying tree trunks or main stems of trees have been cut down because of the oyster mushroom is one type of wood mushrooms. To that end, when I want to cultivate mushrooms, the substrate is made must pay attention to their natural habitats. Media commonly used for breeding oysters jamur is wood sawdust which is waste from the sawmill.
In the wild, oyster mushrooms can be found almost all year round in the cool mountain forest areas. Fruiting bodies are seen stacked on the surface of the already decaying tree trunks or main stems of trees have been cut down because of the oyster mushroom is one type of wood mushrooms. To that end, when I want to cultivate mushrooms, the substrate is made must pay attention to their natural habitats. Media commonly used for breeding oysters jamur is wood sawdust which is waste from the sawmill.
Harmonize System
0709590000 other mushroom, fresh or chilled
b). SELLING POINT
Oyster mushroom is known as a raw material processed delicious cuisine. Ranging from burgers, meatballs, soup, sauce, spring rolls, krispi until ongseng-ongseng.
Oyster mushrooms also have a wide range of benefits as food, lower cholesterol, as antibacterial and antitumor, and can result in enzyme hydrolysis and oxidation enzymes. In addition, oyster mushrooms can also be useful in killing nematodes.
Oyster mushrooms have health benefits, among others, can reduce cholesterol and heart is weak as well as several other diseases. This fungus is also believed to have medicinal properties for various diseases such as liver disease, diabetes, anemia. Besides oyster mushrooms can also be useful as antiviral and anticancer as well as lowering cholesterol levels. In addition, oyster mushrooms are also believed to help weight loss because of high fiber and helps digestion. Oyster mushrooms contain compounds that pleuran efficacious as antitumor, lowers cholesterol, and act as antioxidants. Presence of polysaccharides, especially beta-D-glucans in the oyster mushroom has a positive effect as antitumor, anticancer, antiviral (including AIDS), fight cholesterol, antifungal, antibacterial, and can enhance the immune system. In oyster mushrooms, is referred to as plovastin product on the market known as cholesterol-lowering supplements (the main active component of both statins to inhibit cholesterol metabolism in the human body). Judging from the nutrients contained in oyster mushrooms then the material is both safe for consumption. The existence of fibers that is good for the digestion of lignocellulose. USDA (United States Drugs and Administration) who conducted a study in mice showed that the administration menu oyster mushrooms for 3 weeks will lower serum cholesterol levels by 40% compared with mice not given feed containing oyster mushrooms. So they argue that oyster mushrooms can lower cholesterol levels in patients with hypercholesterolemia. In Japan is currently being researched potential oyster mushrooms as a food ingredient that can prevent the onset of tumors.
Oyster mushrooms have health benefits, among others, can reduce cholesterol and heart is weak as well as several other diseases. This fungus is also believed to have medicinal properties for various diseases such as liver disease, diabetes, anemia. Besides oyster mushrooms can also be useful as antiviral and anticancer as well as lowering cholesterol levels. In addition, oyster mushrooms are also believed to help weight loss because of high fiber and helps digestion. Oyster mushrooms contain compounds that pleuran efficacious as antitumor, lowers cholesterol, and act as antioxidants. Presence of polysaccharides, especially beta-D-glucans in the oyster mushroom has a positive effect as antitumor, anticancer, antiviral (including AIDS), fight cholesterol, antifungal, antibacterial, and can enhance the immune system. In oyster mushrooms, is referred to as plovastin product on the market known as cholesterol-lowering supplements (the main active component of both statins to inhibit cholesterol metabolism in the human body). Judging from the nutrients contained in oyster mushrooms then the material is both safe for consumption. The existence of fibers that is good for the digestion of lignocellulose. USDA (United States Drugs and Administration) who conducted a study in mice showed that the administration menu oyster mushrooms for 3 weeks will lower serum cholesterol levels by 40% compared with mice not given feed containing oyster mushrooms. So they argue that oyster mushrooms can lower cholesterol levels in patients with hypercholesterolemia. In Japan is currently being researched potential oyster mushrooms as a food ingredient that can prevent the onset of tumors.
2. EKSPORT / IMPORT DESTINATION
a). DESCRIPTION
Singapore is a country with rapid industrial progress. Singapore is a strong country in Southeast Asia with a per capita income of $ 40,336 / year. The population census singapore , singapore by as much as 4,608,167 inhabitants in 2010.
REGULATION
Regarding tariffs between Indonesia with Singapore the tariff exemption for commercial contracts and agreements between Indonesia and Singapore in the ASEAN.
b). REASONS WHY I CHOOSE SINGAPORE COUNTRY?
Industrial development in singapore is very fast, including the food industry. So that many restaurants ranging from the simple to the luxurious grow and compete very strict in this country. And the ability of society accustomed to eating healthy foods derived from animal and vegetable is very high, so the export potential of oyster mushrooms in the country singapore is very promising, because the people in Singapore like the natural foods rather than fast food. And the level of public consumption is quite high due singapore community mobility activities so is the need for industrial development.
MarketingCampaign
1. Determine the target market want to shoot. This is essential before marketing the mushrooms into the wider community. targeting the collectors and middlemen to market their fresh oyster mushrooms in considerable amounts, targeting consumers with household marketed through traditional markets or supermarkets, or it could also target industrial consumers such as restaurants, restaurants or hotels which requires a constant supply of fresh oyster mushrooms.
2. Maintain the quality of mushrooms on offer. Due to market the oyster mushrooms in a fresh condition, then as much as possible in order to keep the fungus still excellent quality to consumers. For that mushrooms should be harvested about 3-4 hours before being packed, then mushrooms cleaned and do sorting to separate products of good quality mushrooms and oyster mushrooms are not good.
3. Complete with attractive labels and packaging. To distinguish the quality of the mushrooms with a competitor's product, give it a label on every package of mushrooms are marketed. In addition to attract consumers and build a strong brand, the safe use of packaging is also important to maintain the freshness of the oyster mushroom. sterofoam be able to use packaging which closed with airtight plastic, or use the plastic packaging that is thick and held together with the help of sealer machine. To be more interesting, do not forget to attach a label or brand on every pack of oyster mushrooms are marketed.
4. Keep an eye on stock/inventory fungus. It is important for businesses to maintain a stable supply of oyster mushrooms that will be marketed. Thus do the scheduling in the cultivation of oyster mushroom, mushroom harvest process to be done alternately to meet market demand. In addition to scheduling, you can also cooperate with other mushroom growers to meet the demand for more day continues to increase.
5. Offer fresh mushrooms in various sizes. To target a wider market share, offering fresh mushrooms packaged in various sizes. For example, pack the size of 200 grams, 250 grams, or 500 grams for the target consumer households, and packed in a size of 3 kg or 5 kg to target the perpetrators of the culinary business and other industries that require fresh oyster mushrooms.
SWOT
SWOT
1.(Strength):
1.Cultivation can be performed relatively different places, and do not need a place or space that is too large
2.Communities generally prefer mushrooms as an ingredient for food including vegetables, mushrooms that contain calories, protein, and low carbohydrate. Mushrooms was very good for health.
3.Large market share so there is no difficulty in marketing their products
4.The treatment is easy and inexpensive, because it does not require an additional fee as well as the cost of fertilizing, weeding, etc.
5.Does not depend on the season, due to maintenance performed in a closed room kumbung
6.Raw materials are abundant and cheap
7.One place with a capacity of 10,000 baglog sufficiently handled by one person workforce, thus saving labor costs
8.Harvest every day, so the faster turnover of capital
9.Selling prices relatively stable, so the risk of loss is very small
10.Can be run by anyone regardless of educational background, provided there is willingness and seriousness would be able to run this business
11.On a scale of a home can be done in the yard of a house or an empty room that has not using.
2.Communities generally prefer mushrooms as an ingredient for food including vegetables, mushrooms that contain calories, protein, and low carbohydrate. Mushrooms was very good for health.
3.Large market share so there is no difficulty in marketing their products
4.The treatment is easy and inexpensive, because it does not require an additional fee as well as the cost of fertilizing, weeding, etc.
5.Does not depend on the season, due to maintenance performed in a closed room kumbung
6.Raw materials are abundant and cheap
7.One place with a capacity of 10,000 baglog sufficiently handled by one person workforce, thus saving labor costs
8.Harvest every day, so the faster turnover of capital
9.Selling prices relatively stable, so the risk of loss is very small
10.Can be run by anyone regardless of educational background, provided there is willingness and seriousness would be able to run this business
11.On a scale of a home can be done in the yard of a house or an empty room that has not using.
2.(Weakness)
1.If demand a lot of mushrooms a little while stock
2.Mushrooms are perishable so it can reduce the quality of delivery if the distance is too far
3.Susaha maintain the trust of customers if the business online.
2.Mushrooms are perishable so it can reduce the quality of delivery if the distance is too far
3.Susaha maintain the trust of customers if the business online.
3. (Opportunities / opportunities)
1. Job opportunities are so narrow that pushing someone to entrepreneurship such as agribusiness oyster mushrooms, so the bias is developed in cyberspace such as online.
2. Internet can be easily accessed either from home or public places such as the purchase or café so it can work anywhere
3. Many people in need eg: in the restaurant, friendly dining, etc.
4. Market demand has not been able to be met by the oyster mushroom growers.
4.(Threats):
1. To expedite the business activities of oyster mushroom cultivation required the availability of key raw material powders namely sawn timber, if there is a shortage area disuatu sawdust it will memjadi constraints in the production process.
2. Run out of funds due to every day online and also to market their products anywhere, while the revenue generated is balanced by the excluded.
2. Run out of funds due to every day online and also to market their products anywhere, while the revenue generated is balanced by the excluded.
MARKETINGCAMPAIGN
In singapore information through electronic means of communication and print media is very attractive to many people that will be beneficial in the promotion
DISTRIBUTION
1. For oyster mushrooms in the capture of the village pendem junrejo district, is a major producer of Oyster Mushroom in Stone Town unfortunate that many East Java supplied to several other areas.
2. Delivery of oyster mushrooms could be mold in the form of fresh, frozen, dried, and salted. At the store in good packing according to the standard.
3. Once the product is stored in a container or storage area according to the shape of the product delivered, products are sent through the port with the administrative completeness of export shipments to the country singapore.
QUANTITY
2. Delivery of oyster mushrooms could be mold in the form of fresh, frozen, dried, and salted. At the store in good packing according to the standard.
3. Once the product is stored in a container or storage area according to the shape of the product delivered, products are sent through the port with the administrative completeness of export shipments to the country singapore.
QUANTITY
In the production of export quantity can 2000 Kg/month and 24000 kg/year.
PLACE
Objectives of this effort is the market - the traditional market, simple to the luxurious restaurant in the area around the production so that it can be easy to distribute, but business is not just looking for any market or that deket retoran with the production goal of this effort is in charge of national and international markets. Oyster mushrooms can be said is also good for consumers because it contains no cholesterol. The main target of this effort is the medium for oyster mushroom product selling price includes the price that could be affordable by those circles, but did not rule for the top so that it can be said our goal is the general public.
The Estimated Cost For Export
| | Cost ( USD ) / Month |
| Raw material | |
| Mushroom 2 ton | $ 11.112 |
| Packing | $ 85 |
| Total | $ 11.197 |
| Operation Cost | |
| Marketing Cost | $ 50 |
| Administrative | $ 100 |
| Total | $ 150 |
| Eksport Cost | $ 11.347 |
| Selling Point | |
| Mushroom 2 ton | $ 22.223 |
| Profit (selling point–ekspor cost) | $ 10.876 |
Detail
Price Mushroom = $ 5.56 /Kg
Selling Mushroom = $ 11.12 /Kg
