brand of Coca-Cola

 Coca-Cola was first introduced on May 8, 1886 by John Styth Pemberton, a pharmacist from Atlanta, Georgia, United States. It was he who first mix the caramel syrup which was then known as the Coca-Cola. Frank M. Robinson, John's friend and accountant, suggested the name Coca-Cola because it argues that the two-letter C will stand out for advertising. Later, he created a name with the letters slanting flow, Spencer, and so was born the most famous logos in the world.
Efforts to advertise Coca-Cola brand is at first not encourage the use of the word Coke, even encouraged consumers to buy Coca-Cola with the following words: "Ask Coca-Cola as its name in full; name designation will only encourage the replacement of the product in other words" . But consumers still want a Coke, and finally in 1941, the company follows the popular tastes of the market. That same year, the trade name recognition of Coke advertising similar to Coca-Cola, and in 1945, Coke became an official registered trademark.

Advantages and Disadvantages of Coca-Cola Company
 Strength Company :
• Mastering the world market share
• Operates up to more than 200 countries
• Producing 400 brands comprising more than 2,600 beverage products
• Headquartered in Atlanta, Georgia, United States
• the world's largest beverage company
• As an innovator in the soft drink industry
• Perform Bottling investment with several investee
• Have excellent organizational structure
• Have a high brand popularity and is known by the world community
• It has a division in some countries
• Number 1 in sales of juice drinks and No. 1 in sales of tea and coffee drinks
• Coca Cola won the award for the category of packaging cans of the most innovative products and attractive.
• the company provides a balance of geographical differences
• Has a very good social responsibilities
• Net operating revenue grew 4% to $ 24.1 billion, and operating income grew 4% to $ 6.3 billion

GLOBAL PRODUCT MARKETING STRATEGY
• Faced with a unique and heterogeneous markets, global brands need to carefully balance between global and local Standardization customization. Standardization will obviously increase the efficiency and better consistency in dealing with global operations. Substantial economies of scale will be achieved through standardization of production, distribution, marketing, and management. Economies of scale will translate into greater value for customers by offering high quality products that are more reliably with lower prices.
• But on the other hand, global brand must serve a unique variety of customers in various markets in many countries. They began to see that the marketing program would be more effective if tailored to target customers in each country. A variety of unique conditions that require the need for adaptation, be it through product features, as well as in advertising campaigns, packaging, colors, materials, pricing, advertising, sales strategy, and so on. Differentiation in the local market can be done on the content, context, or infrastructure. Coca-Cola using the differentiation of content and context in Asia. For content, Coca-Cola makes its products contain less sweeteners and carbonation in some countries of Southeast Asia. Meanwhile, the differentiation of the context they embodied in the form of labels and packaging. In China, the name "Coca-Cola" written in Chinese characters and is pronounced as Kekoukele, which means "drink please" or "Can-Be-Tasty-Can-Be-Happy" in Chinese.

Some competitors of coca-cola products are:
1. Big cola
2. PEPSI
3. Cola-Cola